Media Resources

Introduction to NeuroPlus

NeuroPlus story

In 2011, NeuroPlus founder & CEO Jake Stauch, then a researcher at the Duke University Center for Cognitive Neuroscience, teamed up with Jeroen Kools at the University of Amsterdam's Brain & Technology Lab to start NeuroSpire, a neuromarketing technology company. NeuroSpire made it easy for companies to use EEG brain scans to test TV commercials.

Unexpectedly, NeuroSpire started receiving requests from families interested in their technology. These parents didn't want to test ads, but instead wanted to use NeuroSpire to monitor and improve their kids' attention. Inspired by these families, the NeuroSpire team developed NeuroPlus to help individuals practice and improve attention skills with the world's first brain-controlled video game.

NeuroPlus was made publicly available at the end of 2015, and already has more than 250 families benefiting from the technology. NeuroPlus is designed as a way to practice the act of paying attention, but does not claim to diagnose or treat any disease or medical condition. NeuroPlus is currently running a controlled, randomized, blinded study to investigate its efficacy at improving attention, behavior, and learning with promising early results.

NeuroPlus in the Press

  • The American Genius, NeuroPlus device retrains and equips the brains of kids with ADD
  • CBS North Carolina WNCN, Duke grad creates video game to help children pay attention
  • ABC 11 News, Duke graduate creates video game to help ADHD patients
  • Exit Event, Durham's Neuro+ Gets First-of-its-Kind Game for ADHD Treatment to Market
  • The American Genius, Neuro+: Video games controlled by the brain help kids and adults with ADD/ADHD
  • WRAL Techwire, Durham startup Neuro+ teaches kids, and you, to improve attention skills

Contact Info

All press inquiries should be directed to with the subject line "NeuroPlus Press." Interviews with CEO Jake Stauch, CTO Jeroen Kools, NeuroPlus users, and psychiatrist/neuroscientist/corporate advisors available upon request.

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